Nancy always tells me, "You notice things other people really don't think are important" Well that could be true. But I believe this is something the next generation may be interested in.
I have noticed, over the past few years, a growing increase of commercials dealing with aging and our aging population. Not only in the U.S., but globally. Well yeah, advertisers focus on the biggest population because they want more people to buy their product. That's just good business. But they are hitting it hard on the elderly, retired folks. And I AM one of them! The TV ads usually run in the late afternoon into evening and then they shift to the younger generation. Still adults but younger.
Yes, we are getting older, and not as agile as we use to be. But, injury attorneys, reverse mortgages, life insurance, stair lifts, and walk-in tubs, all portrayed by an elderly person which looks to be in pretty good shape. I guess seniors do watch more TV in the afternoon before dinner time, so that would be why they are aired. I personally watch the hot rod shows.
As we continue to age, more advertisers and other people like scammers will target us to get our hard earned retirement money we have stashed away.
The global population is getting older every year, accord to world census records. In 2020 17.3 of the U.S. over 60 population was 7.3%. But it is projected that is 2040 it will number 22%, and 50.4% of them today are females. That is out of the 2020 census stating the U.S. population was 331,449,281.
People retired now do not contribute to Social Security or Medicare, but do draw from it. That means the younger generation must work longer to keep (retirees) checks coming. The elderly go to doctors and hospitals more that the younger generations. We buy more medications, eat out more, buy less clothing, travel more (for a time), watch more TV and read/watch the news more than younger generations. But, we are also more susceptible to illnesses, anxiety, depression and sometimes suicide. Many retirees go back to work due to inflation, stock market losses, or becoming a caregiver for a loved one.
Everyone, being a retiree, knows first hand getting old is not fun and hell to get out of bed in the morning sometimes. But, next to our parents generation, we are one of the hardest working, kick aside the bad times, fierce fighting generation I have ever been a part off. Like our parents, we have had the hard times and made the best from it and pushed forward, with the understanding we made a few mistakes on the way.
I know I am getting older, but my 'wine' is just getting better with age. And I don't plan to slow down soon. I hope you don't plan to either. We ARE part of that gray society and we should be proud of what and who we are, no matter what those commercials tell us we should buy and do. Stay strong, stay safe and take care of each other. Could someone help me with my soapbox, my back hurts.😊